Amnesty International

Amnesty International with “Mi Gesto” (my gesture) campaign, drives Chileans to sign a digital petition, so that the presidential candidates in the current election commit to uphold human rights in Chile if put in office. The main idea is that by being able to make a simple digital gesture, one makes a human one. The campaign includes print, radio, web, a music video and smartphone app. In addition to making one’s digital gesture via the app, the user can also “interact” with the presidential candidates in an innovative way.