Equilibra

Creating the brand from scratch, including the name for a bottle of water that will use all it’s earning to build water wells in Africa.

Every day we do little evil things (with no intention). Balancing that out with a little good it’s easy, just by drinking the water that helps Africa. Curiously, water is always balanced. With that in mind we already had the name and the idea for the campaign.
Equilibra = To balance.

Since the brand had no budget for advertising, we looked for chilean TV celebrities to help the project for free.