Veron Music

Situation

Veron Music needed to create the brand from scratch, along with a campaign that promoted the company and it’s music library. The campaign needed to be focused mainly to advertising and audiovisual professionals.

Idea

In general, music from a library is generic and very similar, but memorable music is quite the opposite.
Based on that thought, we generated a campaign with ceramic figures expressing that the best music isn’t generic, just like Veron Music’s.
We also created a the search system for the web, facilitating clients to find the music needed for their productions.

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